I will literally turn any mundane moment in my life into a story worth telling. 

Mostly because I’m trying to make people think I’m cooler than I am (lols), but *also* because I think it’s super fun.

It’s like a game to me. A way to romanticise life, yanno? 

Which means when people come to me and say: 

“What if I’m a boring person so there’s nothing interesting about me or my life to weave into my content?”

My answer is always: 

SHUT. THE. HECK. UP.

Literally ANYTHING can become fun, humanised, audience-connecting content, you just need to know how to spin it.

And as I’m the Story Spinning Queen, I’m going to show you how easy-peasy-simple-pimple it can be right here, right now.

But firstly, let’s rewrite how you view ‘boring’ stories.

If you take only one thing from this blog, please for the love of all that is good, let it be this: 

Boring stories are not boring. They’re *relatable*. 

Do you think everyone else’s life is just pure fun and excitement and drama? And that your life is the only one that’s got boring parts?

No. Of course not. Everyone’s got boring parts in their lives. Which is why they’re relatable.

You wouldn’t relate to a millionaire who lives in a monochrome mansion, travels the world collecting vintage cars by day, and throwing £10,000 pool parties by night. 

(Or maybe you would? If you do, I’m sorry I underestimated you, forgive me)

But you WOULD relate to a mum who has spent the entire day trying to work while her sick kid clings to her like a sloth does to a branch. Or someone getting super excited to have a cosy night in when plans they didn’t want to go to get cancelled.

It’s these ‘boring’ stories (or as I like to call them—life happenings) that are proof you’re a real human with a real life, and not some perfectly-curated somebody online that nobody can actually relate to. 

(And you want them to relate to you because then they’re way more likely to stick around, engage with your stuff, and actually give a shit about you. Harsh, but unfortunately true)

So, without further ado, let me show you how I would spin your ‘boring’ stories into your content. 

Example One: The Missing Meal Deal Wrap

Let’s say you’re a Book Marketing Consultant who wants to share a tip on market positioning in your weekly email.

Let’s also say you went to Tesco this week and they didn’t have your Southern Fried Chicken meal deal wrap. An experience that may not feel like a content worthy story, BUT it totallyyyyy can be!

Here’s how you could spin it ↓

• Open with the scene of you standing in Tesco, baffled by the empty space where your SFC wrap should be.
  
  
• Talk about your inner dialogue. How you knew there were better options. Fresher ones. Organic ones. But you didn’t want better. You wanted the wrap you’ve had every Wednesday for the past year. The one that’s seen you through back-to-back author calls and the odd mid-week breakdown.
  
  
• Segue into how readers choose books this way too. It’s not always logical, it’s emotional. You don’t need to market your book as “award-winning” or a “literary masterpiece”. Market it as a cosy late night binge read, a must-read for when you’ve broken up with your ex and now need to glow the hell up, etc.
  
  
• Which leads very nicely into your tip: Market the feeling, not just the craft.

Now, not only have you taught your audience about the importance of marketing the feeling of a book, you’ve taught it in a super easy to understand way by using a real life, totally relatable example.

AND THEN BONUS POINTS, you’ve given your audience a look into your everyday life—going to Tesco every Wednesday for your fave SFC wrap, having back-to-back author calls and mid-week breakdowns…

Example Two: Finding Nemo (Again. And Again. And Again.)

Now let’s say you’re a Book Launch Strategist who wants to write a blog about pre-launch planning, where you’ll also tease the new course you’re making.

Let’s also assume you’ve been housebound with a sick kid all week watching their favourite movie on repeat: Finding Nemo (lucky you, lol).

Here’s how you could spin it ↓

• Open with the curve ball life threw at you this week: your kid is sick and all they want to do is watch Finding Nemo on repeat. And if you hear “just keep swimming” one more time, you might just yeet yourself off the nearest cliff.
  
  
• Talk about how you respect Dory’s perseverance though, because it’s kinda the perfect book launch strategy.
  
  
• Educate your audience on why book launches aren’t about quick wins. It’s a long-game. You have to plan months before the launch and there’s always multiple moving parts. It can feel exhausting, but it’s all about perseverance.
  
  
• Then drop some value on things to think about when it comes to their pre-launch timeline.
  
  
• Now tease your course that’s going to make book launching sooooo much easier.

Oh would you look at that, you’ve just teased your course so your audience knows to keep their eye out for it, shown off your expertise and also inadvertently told them you’re a mum who deeply understands the specific annoyance of kids watching the same movie on repeat.

Seeeee. You can spin any seemingly insignificant experience into content.

You just need to keep in mind how you TELL the story and how you CONNECT it to your offerings or talking topic, to make sure the story spinning is a success. 

(aka it’s okay to make the story sound slightly more dramatic than it actually was, and the topic you’re linking it to shouldn’t be too much of a stretch)

If you want more proof of my story spinning skills, I’ve got a carousel post on Instagram with more examples so go have a nosy. 

And if you’re ready to do your own story spinning, here’s a few little tips to help you:

1. You’ve got to intentionally collect ideas.

Whenever something happens that you think “I kinda want to include this in content”…WRITE IT DOWN. Put it in your Notes App for cryin’ out loud.

Just write something along the lines of “such-and-such happened and it made me feel/realise this which relates to this”

Simples. You’ve now got it written down and remembered and it only took you a couple secs.

2. What to do if you have the topic but no story.

This will most likely be the case, so look back through your week at what happened. What annoyed you? What made you laugh? What random observation did you make? What did you overhear? Jot those things down.

(Here’s your reminder they can be ‘boring’ things!!)

Then go through these stories and think, does any of this remind me of [a trending piece of advice]? Did anything frustrate me in the same way [a pain point] frustrates my audience? Does this make me feel supported like [an offer] supports my audience?

Insert your chosen topic into these brackets ([ ]) I’ve just given added general examples.

3. What to do if you have the story but no topic.

Having the story means you need to do a bit of reverse engineering to get to a topic. But essentially, just ask yourself the following questions: 

• What lesson did I learn that would benefit my audience too?
• What realisation did I come to that my audience might like to hear?
• What would my audience be dealing with that’s similar?

Then, use whatever your answer is for the content topic!

Sometimes some amazing stories just don’t spin nicely into any content topics and sometimes some really cool content topics don’t have a relevant story to match yet. 

If this is the case, remember, not every piece of content needs to contain a story. If it doesn’t feel right, don’t force it!

Okay, we’re done here. Off you go story spinning and feel free to send me your content once it’s done because I would love to be nosy, thanks!