Think about it: your content revolves around you, so pair that with enough space to bring in your personality, your flaws, your backstory, your opinions!
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Which is fabby! We want your audience to know you, because that’s how they’ll come to like you. And liking you, is the reason they’ll hire (or buy) from you.
Yeah yeah, being good at what you do is of course, a deciding factor. But when it comes down to choosing between you and the five other dedicated researchers, incredible editors and talented ghostwriters they found on Google, they’ll pick the one who feels like their kinda person.
You’re a character your audience is getting to know.
So here’s the plan: I’m going to make myself the main character for a minute, and in doing so, you’ll get to see exactly how I'll make you the main character in your content.
And by the end, you'll either think I'm cool or... well, hopefully that's the only thing you'll think.
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A content writer who has a knack for spinning your stories into content that gets your audience thinking "omg, she's such a cool-ass person"
If you want a shortcut to knowing me, just look up ‘traits of a Scorpio’ and everything will be BANG on. And then it won’t be a surprise to learn I’m an avid perfectionist (working on it) and often told my honesty is ‘too much’ (also working on it). But I suppose that’s what makes me damn good at what I do because there's no such thing as bare minimum with me.
The main reason I pull myself out of bed each day and work is so I can earn enough pennies to buy a piece of land and become a forest fairy. If I’m walking barefoot, growing my own veggies and wild swimming in a lake 10 years from now, I’ll be a HAPPY girly. But for now, I’ve settled for the next best thing—living in my campervan (Cevvie), dilly-dallying around the UK.
My TBR consists of smutty fantasies, my Spotify consists of dark R&B and 2000s bangers, my Pinterest consists of fun, crafty ideas to do when I'm bored, and my bucket list consists of watching a volcano erupt, experiencing an earthquake,
seeing a hurricane or tornado…also backpacking a hot guy on a motorbike while the sun sets.
I use italic and brackets excessively (but I think you've probably gathered that by now?), almost as excessively as I eat chocolate but yanno, what can ya do about it?
Fox’s Viennese biscuits, handwritten notes and postcards are my love languages and ‘dancing’, while totally not a personality trait, still somehow makes up 33% of my personality.
Which is something my dad learned when he said, “That’s not the way the world works, Olivia” after I confessed I hated my 9-to-5 and just wanted to “..work in my room from my laptop whenever I wanted.”
Of course, I didn’t listen to him and ended up starting a Virtual Assistant business that very week, mostly out of spite.
IMPORTANT MENTION: My dad is *extremely* supportive and even admitted he was wrong (!!) Plus, I guess he’s kinda the reason I’m here, so no dad slander needed. Thanks tho!
Initially, I started out as a VA for authors (LOVED IT) but niched down into Social Media Management (HATED IT) so was about to launch as a Brand Designer (got cold feet) but ended up as a Creative Assistant (can this girl make up her mind?)
As soon as those words left my mouth, I felt this little internal ohhhhhh. And the rest is history!
What? I’m not going to lie to you. You’ve read the section above—I'm multi-passionate!
I had absolutely NO idea what I wanted to be when I grew up, so obviously getting writing degrees wasn't part of the plan. I’m not even joking: I’ve wanted to be a volcanologist, a palaeontologist, a dancer, a veterinarian, a military nurse…like, come on. There was literally no way of knowing I’d end up here.
BUT, you’ll be pleased to know that my writing skills have been developing since I was 6 years old with my first short story featuring the word ‘apprehensive’, making me think I was a literary genius.
Some other writing achievements include having a super successful side hustle ghostwriting and proofreading for indie authors, writing STACKS of long-form and short-form content for business owners over the years and starting 4 novels in my Scrivener (keyword: started. Feel free to bully me into finishing them)
But the highlight of my writing career?
The fanfiction I wrote when I was 14 has amassed a whopping 63 views.
(If you don’t hear from me after you’ve enquired it’s probably because a publishing house has offered me a book deal and a crazy rise to fame)
Swinging on any type of swing
Collecting cool stones
Hiking cool-ass mountains
Wishing I could go back and see the dinos
Finding pop-up libraries
Petting any and every cat I see
Learning about mythology + folklore
Going for walks in the rain
If you do, HELL YEAH. And if you don’t…well that’s okay! Because whether you think I’m cool or not, the important thing is you’ve now got a reallll good feel of who I am thanks to a few little tricks I used.
You know what I do and how I got here through a little bit of storytelling.
I kept it honest and shared my flaws and vulnerabilities (sharing I wrote fanfiction IS being vulnerable)
I made sure to be specific and relatable like ‘a TBR full of smutty fantasies’ to emphasise I’m a real person.
And I’ve written this page exactly like I talk, so you’ve actually heard my voice while reading.
(...just to list a few. I'll take you through the other tricks I've used here in a blog sometime, k?)
That's how I made myself feel like a tangible, actually-real human being that you could connect with, rather than some unknown presence just listing facts about themselves behind a screen.
And right now, you just end up doing a lot of overthinking, can't-think-of-anything-thinking and thinking about alllll the other things you’d rather be doing than writing.
Letting me take this off your hands won’t just mean your content gets done without the faff, it’ll be the kind of content your audience reads cover to cover before sticking around, subscribing, or buying whatever amazing-ness you're putting into the world.
Bringing in your personality, your humour, your stories, your flaws is what’s going to make you feel like a fully-formed main character within your content.
And it’s this type of main character content that's going to make your audience remember you, understand you, rave about you and become proper fans of you. That’s going to help revive your quiet audience so that your super amazing book sells the way you hope it does. Or get people spamming your ‘enquire’ button just because working with you is their absolute dreammm.
But rattling off a bunch of personal details is just half the battle...
Leanne
Got a one-off writing project? GREAT. I’m down. Tell me allll about it while I get my laptop set up.
Because whatever words you need, I want to help write them. Bring me your messy freebie copy ideas or the weird brief you have for your nurture sequence. I wanna knowwww.
they’re not the only things I can help you with!
This one threw ya through a loop, didn’t it? Yes, my second passion after words is design. Although if you’ve read every word of this About Page, it’s probably not a surprise, lol. (you should check out my portfolio!)
I keep it a little hush hush, because well, I like to keep more room for words. BUT I like you, so I thought I would let you know.
A. You’re SO ready to team up, you’re just looking for the CTA button.
B. You’re just nosying through my website but you got here so you must enjoy my writing.
C. You’re my mum.
If it's option A, let's work together! If it's option B, you should totally subscribe to my weekly newsletter where I tell stories and give you content related tips. And if it's option 3… hi Mum, love you.